LiveWall was founded from the study benches as an interactive marketing tool. Started in Tilburg in 2011, the company has been active as a digital production agency. tSince then, the company has grown into a business with more than 120 employees under the leadership of founders Frits Mahovic and Eelco van der Wiel. LiveWall is at the basis of the newly founded group United Playgrounds that positions itself as a digital solutions group and conceives, designs and builds high-quality end-to-end digital products, services and data-driven marketing campaigns. By nurturing entrepreneurship and at the same time leaning on knowledge and ability, the group expects the group to respond to the modern marketing game. Under the leadership of CEO Diederik Breijer and investor Standard investment, the group will be added to the group through acquisitions in the coming years through acquisitions. BDO M&A and BDO Tax have assisted the shareholders of LiveWall Group in the acquisition process.